Manager of Multi-Touch Attribution
Job Summary
Leading a talented team, the full-time remote Manager of Multi-Touch Attribution will oversee vendor data management, analytics request delivery, and campaign taxonomy governance while applying statistical methods to enhance marketing measurement insights.
Key responsibilities
- Manage the intake, prioritization, and delivery of analytics requests from Marketing stakeholders
- Lead and develop a team of 8 responsible for MTA vendor data management and marketing analytics delivery
- Oversee data quality and validation processes to ensure accurate and trustworthy MTA data for reporting
Required qualifications
- Bachelor's degree in Data Science, Statistics, Marketing Analytics, or a related quantitative field
- 5+ years of experience in marketing analytics, data analytics, or data science
- 2+ years of experience leading technical or analytics teams
- Working proficiency in SQL and Python for data analysis and automation
- Strong knowledge of statistical methods applied to marketing measurement
Complete Job Description
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