Market Research Analyst

Job Summary

A company is looking for a Market Research Analyst to provide research and analysis in support of key enterprise priorities.

Key Responsibilities

• Conduct opinion research to assess public support for product prospects, advertising, brand reputation, and customer experience
• Analyze competitors' products, prices, sales, and marketing methods to evaluate new merchandise and operations
• Collect data on competitors' offerings and marketing strategies

Required Qualifications

• Bachelor's Degree or equivalent work experience (4 years in a corporate environment)
• 1 year of experience in marketing, marketing research, data analysis, or a related field
• 1 year of experience in quantitative and qualitative research
• Proficiency in data analysis tools such as SPSS, R, DataBricks, Tableau, etc
• Fluency in Microsoft Office (Outlook, Word, Excel, and PowerPoint)