Market Research Director

Job Summary

A company is looking for a Market Research Director, TV Series Content Testing.

Key Responsibilities

• Manage end-to-end quantitative and qualitative research projects focused on TV series content
• Serve as a strategic consultant to clients, designing research solutions that address business challenges
• Translate research data into actionable insights and recommendations through creative reports

Required Qualifications, Training, and Education

• 7+ years of experience in consumer insights or research, with a focus on entertainment
• B.A./B.S. degree in Social Sciences, Business, Marketing, Market Research, Statistics, Economics, or a related field
• In-depth understanding of qualitative and quantitative research methodologies
• Expertise in custom research, including survey writing and data analysis
• Experience with data analysis techniques and software such as SPSS or Q is a plus