Market Research Specialist

Job Summary

A company is looking for a Market Research Specialist to influence innovation and strategic decision-making through actionable insights.

Key Responsibilities

• Collaborate with product leaders to define and execute the market research strategy
• Conduct in-depth qualitative and quantitative research on market trends and customer segments
• Design and implement surveys and focus groups to uncover educator and student needs

Required Qualifications

• Bachelor's degree in marketing, business, economics, statistics, education, or related field
• 3+ years of experience in market research or competitive intelligence, preferably in EdTech or education
• Strong quantitative and qualitative research skills, including survey design and data analysis
• Familiarity with research and analytics tools (e.g., Qualtrics, Tableau, SPSS)
• Knowledge of the K-12 learning markets