Market Research Strategy Lead

Job Summary

A company is looking for a Market Research & Audience Strategy Lead (Live Podcast Events).

Key Responsibilities

• Conduct market and audience research to understand listener and live-event attendee behavior
• Analyze comparable podcast live shows and media brands to identify benchmarks and best practices
• Develop data-informed recommendations for merchandise strategy and ticket pricing

Required Qualifications

• 7+ years of experience in market research, audience strategy, or growth strategy
• Experience with media brands, podcasts, live events, or creator-led businesses
• Strong qualitative and quantitative research skills
• Familiarity with live event economics and ticketing platforms
• Global perspective on audiences and live experiences