Marketing Account Director

Job Summary

Managing a portfolio of 4-6 consumer services accounts, the full-time Marketing Account Director will focus on enhancing lead quality and funnel conversion while utilizing advanced technologies and coordinating cross-functional teams in a remote work environment.

Key responsibilities

• Employ AI technologies to enhance and optimize business processes
• Run quarterly reviews to diagnose growth constraints related to lead quality and market dynamics
• Own the senior client relationship, focusing on cost per acquisition and aligning marketing strategies with client sales teams

Required qualifications

• 6+ years in lead generation or consumer services marketing, either in-house or at an agency
• Strong understanding of lead funnel economics, including CPL and cost per acquisition
• Experience working with clients who have sales teams and aligning marketing strategies accordingly
• Familiarity with local SEO and campaign structures relevant to home services
• Proven track record of retaining and growing accounts