Marketing Analyst

Job Summary

A company is looking for a Marketing Analyst (Performance) to oversee performance analytics in the B2B segment.

Key Responsibilities

• Analyze current marketing analytics and metrics for evaluating campaign effectiveness
• Participate in refining advertising campaign evaluation models and develop new attribution models
• Build dashboards, maintain data integrity, and evaluate various marketing experiments

Key Qualifications

• 2+ years of experience in a similar role
• Strong SQL skills for working with complex queries
• Experience with BI systems, preferably Tableau
• Familiarity with marketing principles and key metrics
• Intermediate English proficiency (B1)