Marketing Analyst

Job Summary

A company is looking for a Marketing Analyst to transform its marketing measurement strategy.

Key Responsibilities

• Design and implement a comprehensive measurement roadmap across all marketing channels
• Analyze campaign performance and provide actionable recommendations for improvement
• Maintain marketing dashboards and reports to offer real-time insights into marketing impact

Required Qualifications

• Bachelor's degree in a relevant field (e.g., Statistics, Business, Economics, Math)
• 5+ years of experience in marketing analytics or a related field
• Proven track record of 3+ years designing and implementing attribution strategies
• Proficiency in SQL and data visualization tools (e.g., Tableau, Looker)
• Exceptional knowledge of Google Analytics 4 (GA4) setup and analytical reporting