Marketing Analyst
Job Summary
A company is looking for a Marketing Analyst to transform its marketing measurement strategy.
Key Responsibilities
- Design and implement a comprehensive measurement roadmap across all marketing channels
- Analyze campaign performance and provide actionable recommendations for improvement
- Maintain marketing dashboards and reports to offer real-time insights into marketing impact
Required Qualifications
- Bachelor's degree in a relevant field (e.g., Statistics, Business, Economics, Math)
- 5+ years of experience in marketing analytics or a related field
- Proven track record of 3+ years designing and implementing attribution strategies
- Proficiency in SQL and data visualization tools (e.g., Tableau, Looker)
- Exceptional knowledge of Google Analytics 4 (GA4) setup and analytical reporting
Complete Job Description
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