Marketing Analyst

Job Summary

A company is looking for a Marketing Analyst to drive business growth through data analysis and insights.

Key Responsibilities:

• Track and evaluate the effectiveness of marketing campaigns, providing insights to optimize ROI
• Analyze customer behavior and preferences to improve targeting and personalization strategies
• Develop and maintain dashboards and reports to track key performance metrics (KPIs)

Qualifications:

• Bachelor's degree in Business/Marketing, Economics, Data Science, Statistics, or a related field
• 2+ years of experience in growth and marketing analysis in DTC brands
• Proficiency in SQL and data visualization tools (e.g., Looker)
• Advanced skills in analyzing and setting up Google and Meta ads
• Knowledge of digital marketing channels and customer journey optimization