Marketing Analyst

Job Summary

A company is looking for a Marketing Analyst to support marketing strategy through data analysis and modeling.

Key Responsibilities

• Support the development of forecasting, segmentation, and personalization models
• Perform exploratory data analysis to identify opportunities for improving conversion and retention
• Assist in executing and analyzing A/B tests to evaluate campaign effectiveness

Required Qualifications

• Bachelor's degree in Computer Science, Statistics, Mathematics, or a related field; Master's or Ph.D. is a plus
• 2+ years of industry experience in machine learning and statistical modeling
• Proven experience in completing multiple data science projects end-to-end
• Strong proficiency in Python and SQL
• Experience with applied machine learning, business analytics, and data visualization