Marketing Analyst

Job Summary

A company is looking for a Marketing Analyst (Marketing Operations) to improve marketing performance and operational efficiency through data-driven insights.

Key Responsibilities

• Analyze marketing performance across various channels and report on campaign effectiveness
• Define and standardize metrics, ensuring data accuracy across marketing platforms
• Collaborate cross-functionally to translate data into actionable insights for stakeholders

Required Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Statistics, Economics, or a related field
• 2-5 years of experience in marketing analytics, marketing operations, or business analytics
• Strong analytical skills with a focus on connecting data to business outcomes
• Advanced proficiency in Excel and/or Google Sheets, along with experience in BI and data visualization tools
• Familiarity with CRM and marketing automation platforms