Marketing Analyst

Job Summary

A company is looking for a Marketing Analyst to drive excellence in marketing operations and support growth initiatives.

Key Responsibilities

• Create and maintain metrics reports on marketing and sales activities and effectiveness
• Proactively explore data to identify trends and optimize campaign performance
• Present analysis and findings to stakeholders and consult on marketing systems and processes

Required Qualifications

• 4+ years of experience in analytical roles within B2B and/or B2C environments
• Strong expertise in Salesforce and marketing automation platforms like Marketo or HubSpot
• Advanced skills in Power BI for high-level data analysis
• Proven ability to translate complex data into actionable insights
• Experience in creating and maintaining process documentation