Marketing Analyst

Job Summary

Supporting the Publishing Department, the remote Marketing Analyst will create analytics reports, identify data discrepancies, and collaborate with teams to optimize marketing strategies in the gaming and entertainment industry.

Key responsibilities

• Create comprehensive analytics reports to support marketing initiatives and track player engagement patterns
• Identify discrepancies across multiple data sources and uncover meaningful trends
• Manage the Gamesight attribution platform and integrate data from Level Up and Google Analytics for cohesive reporting

Required qualifications

• 1-3 years of experience in online marketing, web analytics, or research roles
• Knowledge of video game marketing and familiarity with game development processes
• Proficiency in creating engaging data visualizations
• Experience with online direct marketing or media performance analysis
• Familiarity with tools like Gamesight, Level Up, and Google Analytics; coding skills in R, SQL, or Python are a plus