Marketing Analyst

Job Summary

Seeking a detail-oriented Marketing Analyst I or II, this full-time remote position will analyze web traffic and campaign performance, develop marketing dashboards, and collaborate on digital measurement strategies to optimize marketing performance.

Key responsibilities

• Analyze web traffic and campaign performance data to identify trends and insights
• Develop and maintain marketing dashboards and reports for ongoing and ad-hoc requests
• Collaborate with the marketing team to establish campaign tracking goals and KPIs

Required qualifications

• Marketing Analyst I: At least 1 year of experience in marketing analysis focused on web analytics and paid advertising
• Marketing Analyst II: At least 3 years of experience in marketing analysis focused on web analytics and paid advertising
• Proficiency in web analytics tools such as Google Analytics or Adobe Analytics
• Bachelor's degree in Marketing, Economics, Informatics, Business, or a related field
• Experience with tagging systems like Google Tag Manager and analysis tools such as Excel or Tableau