Marketing Analyst

Job Summary

Seeking an analytical and detail-oriented Marketing Analyst I or II, this remote position will focus on web analytics and digital marketing strategies, analyzing user behavior, developing marketing dashboards, and optimizing campaign performance.

Key responsibilities:

• Analyze web traffic and campaign performance data to identify trends and insights
• Develop and maintain marketing dashboards and reports for ongoing and ad-hoc requests
• Collaborate with the marketing team to establish campaign tracking goals and translate stakeholder needs into actionable solutions

Required qualifications:

• Marketing Analyst I: At least 1 year of experience in marketing analysis focused on web analytics and paid advertising
• Marketing Analyst II: At least 3 years of experience in marketing analysis focused on web analytics and paid advertising
• Proficiency in web analytics tools such as Google Analytics or Adobe Analytics
• Experience with tagging and management systems like Google Tag Manager
• Bachelor's degree in Marketing, Economics, Informatics, Business, or a related field, or equivalent combination of education and experience