Marketing Analyst

Job Summary

A company is looking for a Marketing Analyst in the Sales category.

Key Responsibilities:

• Gather, analyze, and interpret data from various sources to optimize marketing efforts
• Monitor and evaluate the effectiveness of marketing campaigns, identifying areas for improvement
• Collaborate with marketing teams to set campaign objectives and establish measurable goals

Required Qualifications:

• Bachelor's degree in Marketing, Business Analytics, Statistics, MIS, Economics, or a related field
• 2+ years of experience in marketing analytics, data analysis, and performance tracking
• Proficiency in data analysis tools such as Google Analytics, Adobe Analytics, or similar platforms
• Experience with data visualization tools such as Tableau, Power BI, or Google Looker/Data Studio
• Knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing