Marketing Analyst

Job Summary

A company is looking for a Marketing Analyst.

Responsibilities:

• Collaborate with cross-functional teams to define and establish key performance indicators (KPIs) aligned with marketing objectives
• Collect, consolidate, and clean data from various sources to ensure accuracy and reliability for analysis
• Develop and maintain complex spreadsheets and dashboards that facilitate the tracking and visualization of marketing performance metrics

Qualifications:

• Bachelor's degree in Marketing, Business, Statistics, Mathematics, Economics, or a related field. Master's degree is a plus
• Proven experience (3+ years) as a Marketing Analyst or similar analytical role, preferably in a start-up or small team environment
• Exceptional proficiency in Microsoft Excel, including advanced functions, pivot tables, data visualization, and more
• Exposure to statistical analysis and data visualization tools such as Tableau, Power BI, or similar platforms
• Solid understanding of marketing concepts, campaign metrics, and digital marketing channels