Marketing Analyst Data Scientist

Job Summary

A company is looking for a Marketing Analyst / Data Scientist to execute analysis and testing for SEO initiatives.

Key Responsibilities

• Execute incrementality tests using established causal impact frameworks
• Run multiple tests per week to determine statistically significant wins for SEO initiatives
• Translate test results into clear, actionable recommendations for SEO roadmap decisions

Required Qualifications

• Proficient in Python or R, with strong SQL skills for data extraction and manipulation
• 4+ years analyzing digital marketing performance, with hands-on experience executing tests
• Understanding of e-commerce metrics, conversion funnels, and attribution
• Experience with A/B testing or incrementality testing, with a minimum of 10+ tests executed
• Bachelor's degree in Statistics, Economics, Mathematics, Data Science, or related quantitative field