Marketing Analyst (Healthcare Focus)

Job Summary

Seeking a full-time remote Marketing Analyst (Social Intelligence Specialization) with pharmaceutical or healthcare advertising experience who will analyze social media performance, campaign effectiveness, and social listening insights to inform strategy and enhance outcomes for clients.

Key responsibilities:

• Utilize social listening tools to monitor online conversations and audience trends within healthcare and pharma sectors
• Analyze sentiment and audience behavior to derive actionable insights and build visually engaging dashboards for stakeholders
• Collaborate with account managers and content teams to support data-driven decision-making throughout campaign execution

Required qualifications:

• 2-4 years of experience in marketing analytics within the pharmaceutical or healthcare advertising sector
• Familiarity with social media analytics and social listening tools such as Brandwatch and Sprout Social
• Advanced proficiency in Excel and/or Google Sheets, along with experience in data visualization tools like Tableau or Power BI
• Understanding of the regulated nature of pharma marketing and compliance considerations
• Strong ability to interpret data and present insights compellingly to non-analytical stakeholders