Marketing Analyst II

Job Summary

A company is looking for a Marketing Analyst II who is analytical and detail-oriented, specializing in web analytics and ads.

Key Responsibilities

• Analyze web traffic and campaign performance data to identify trends and insights
• Develop and maintain marketing dashboards and reports for ongoing and ad-hoc requests
• Collaborate with the marketing team to establish campaign tracking and KPIs

Required Qualifications

• At least 3 years of experience in marketing analysis, focusing on web analytics and ads
• Proficiency in web analytics tools such as Google Analytics
• Experience with tagging and management systems like Google Tag Manager
• Bachelor's degree in Marketing, Economics, Informatics, Business, or a related area of study
• Knowledge of digital marketing channels and advertising metrics