Marketing Analytics Associate

Job Summary

Managing engagement campaigns remotely, the full-time Marketing Analytics & Campaign Associate will execute and optimize initiatives aimed at increasing subscriber engagement and retention while collaborating with cross-functional teams on campaign lifecycle management.

Key responsibilities

• Execute and optimize Boost campaigns to enhance engagement among inactive and low-engagement subscriber segments
• Partner with Business Insights and Editorial teams to develop audience engagement strategies and manage campaign deployment
• Analyze audience behavior and campaign performance to identify optimization opportunities and provide actionable recommendations

Required qualifications

• 2-4 years of experience in marketing analytics, audience development, or campaign management
• Experience analyzing campaign performance and translating data into actionable insights
• Strong analytical skills with proficiency in reporting tools and performance metrics
• Highly organized with project management capabilities
• Familiarity with audience segmentation and campaign optimization techniques