Marketing Analytics Director

Job Summary

Leading the evolution of the marketing data stack, the remote Marketing Analytics Director will architect a data-driven growth engine, enhance analytical rigor across the marketing organization, and implement advanced predictive models to optimize demand generation and revenue growth.

Key responsibilities

• Serve as the primary strategic partner to the GTM Leadership team, translating complex data into actionable insights for demand generation
• Architect and own a sophisticated forecasting framework that balances top-of-funnel volume with high-intent lead quality
• Develop and maintain machine learning models to predict campaign impact and inform budget allocation for maximum ROI

Required qualifications

• 8+ years in Marketing Analytics, GTM Strategy, or Data Science, with at least 2 years in a lead architect capacity within a high-growth SaaS environment
• Mastery of SQL and Python, with extensive experience in architecting data environments in Google BigQuery or similar platforms
• Hands-on experience building AI systems and automation workflows using tools like N8N or MCP-based tooling
• Advanced proficiency in visualization tools such as Grafana, Looker, or Tableau for creating executive-grade dashboards
• Proven ability to create structure in ambiguous environments and build target-setting frameworks from scratch