Marketing Analytics Lead

Job Summary

A company is looking for a Marketing Analytics Lead to oversee measurement, attribution, and performance optimization in its marketing efforts.

Key Responsibilities

• Own marketing measurement and performance reporting across various channels
• Build scalable, executive-ready dashboards to track key marketing metrics
• Improve attribution and campaign performance visibility beyond basic models

Qualifications & Skills

• Bachelor's degree in Analytics, Economics, Statistics, Marketing Science, Computer Science, or a related field
• 6+ years of experience in marketing analytics or performance measurement roles
• Strong expertise in paid marketing analytics, particularly Google Ads
• Proficiency in SQL and experience with analytics/reporting environments
• Experience building self-service dashboards using BI tools