Marketing Analytics Lead

Job Summary

A company is looking for a Marketing Analytics Lead to own measurement strategy and marketing analytics end to end.

Key Responsibilities

• Own marketing measurement strategy across channels and campaigns, including KPI definitions and reporting standards
• Build and maintain the marketing analytics infrastructure and ensure data quality across platforms
• Gather and analyze campaign data to provide actionable insights and recommendations for optimization

Required Qualifications

• Bachelor's degree in marketing analytics or related field (or equivalent experience)
• 5+ years of experience in data analysis and marketing analytics, preferably in an agency setting
• Strong understanding of marketing metrics and attribution modeling
• Experience with media performance data across various digital channels
• Advanced SQL proficiency and strong experience with Google Analytics and Google Tag Manager