Marketing Analytics Lead

Job Summary

A company is looking for a Lead, Marketing Performance Analytics & Revenue Operations.

Key Responsibilities

• Drive insights across the B2B marketing organization to understand marketing's contribution to revenue
• Lead analytics workstreams, including building segmentation models and analyzing paid media performance
• Collaborate with marketing teams to deliver recommendations, build dashboards, and ensure data accuracy

Required Qualifications

• Bachelor's or Master's degree in Analytics, Data Science, Business, Economics, or equivalent experience
• 2+ years of experience in B2B marketing analytics, business intelligence, or revenue analytics
• Proficiency in SQL, Power BI, and Excel
• Experience with CRM, Marketing, and Sales Platforms (e.g., Salesforce, Marketo)
• Ability to identify gaps and propose new analytical methods or workflows