Marketing Analytics Lead

Job Summary

To enhance member engagement strategies, the full-time Marketing Analytics Lead will build attribution models, develop performance dashboards, and conduct funnel analysis while working remotely.

Key responsibilities

• Build and maintain marketing attribution models to identify influential touchpoints across various channels
• Develop standardized campaign performance dashboards for optimization by the marketing team
• Conduct funnel analysis to understand member drop-off points throughout the engagement journey

Required qualifications

• Bachelor's degree in marketing or related field with 3-6 years of experience in marketing analytics or growth analytics
• Proficiency in Tableau or equivalent BI tool, with the ability to build dashboards from scratch
• Strong SQL skills and experience pulling data from multiple systems and sources
• Working knowledge of attribution modeling methodologies
• Experience designing and interpreting A/B tests with statistical rigor