Marketing Analytics Lead

Job Summary

Driving marketing measurement and predictive analytics, the full-time Marketing Analytics & Data Science Senior Lead will develop frameworks and models to enhance marketing effectiveness and revenue growth in a fully remote environment.

Key Responsibilities

• Lead the evolution of marketing measurement frameworks and attribution methodologies to quantify marketing's contribution to business growth
• Design predictive models and apply advanced analytics to improve marketing effectiveness and uncover actionable insights
• Serve as a subject matter expert on analytics strategies, presenting findings and recommendations to senior marketing leaders

Required Qualifications

• Bachelor's degree in Data Science, Analytics, Statistics, Economics, Mathematics, Computer Science, Business, or a related field
• 5+ years of experience in marketing analytics, data science, or related analytical disciplines
• Advanced SQL skills with experience working with large and complex datasets
• Strong proficiency with Python, R, or comparable analytical and visualization platforms
• Experience developing predictive models and understanding attribution methodologies and marketing performance evaluation