Marketing Analytics Manager

Job Summary

A company is looking for a Manager, Marketing Analytics.

Key Responsibilities

• Serve as the primary owner of marketing analytics data and ensure correct attribution model configuration
• Build and maintain performance dashboards and translate data into actionable insights for decision-making
• Lead analytics training for team members and advocate for marketing's data infrastructure needs

Required Qualifications

• Minimum of 5 years of experience in marketing/media analytics
• Retail or e-commerce background with at least 2 years of experience
• Expertise in enterprise web analytics, preferably Adobe Analytics
• Proficiency in SQL or equivalent query language
• Experience with reporting and data visualization tools like Looker Studio or Power BI