Marketing Analytics Manager

Job Summary

Leading marketing performance measurement, the full-time remote Marketing Analytics Manager will manage data analysis across various channels, translating complex data into actionable insights to drive growth and inform strategic decisions.

Key responsibilities

• Own end-to-end marketing performance measurement across paid media, Amazon, and retail channels
• Lead and establish best practices for marketing measurement including MMM, MTA, and incrementality testing
• Develop and maintain dashboards and reporting that track KPIs such as ROAS, CAC, LTV, and funnel performance

Required qualifications

• 5-8+ years of experience in marketing analytics, growth analytics, or a related role
• Strong background in analyzing paid media performance across platforms such as Meta, Google, and Amazon
• Proficiency with analytics and data tools including SQL, Python or R, and BI platforms
• Expertise in MMM, attribution, and performance measurement frameworks
• Bachelor's degree in a quantitative field or equivalent relevant experience