Marketing Analytics Manager

Location: Remote
Compensation: To Be Discussed
Staff Reviewed: Tue, Jul 09, 2024
This job expires in: 28 days

Job Summary

A company is looking for a Marketing Analytics Manager.

Key Responsibilities:
  • Develop and refine success metrics for lead generation and sales pipeline optimization
  • Create interactive dashboards using Tableau for data visualization
  • Analyze customer behaviors to enhance communication strategies with target audience

Required Qualifications:
  • BS degree in STEM discipline or related field; Master's Degree is a plus
  • 5+ years of hands-on experience in B2B marketing analytics and business intelligence
  • Experience in visualizing and solving complex problems based on data analysis
  • Proficiency in Excel, SQL, Salesforce, Tableau, and marketing multi-touch attribution tools
  • Experience with Statistical Data Modeling, including A/B testing and hypothesis testing

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