Marketing Analytics Manager

Job Summary

A company is looking for a Marketing Analytics Manager to join their Marketing Analytics team, focusing on measurement and optimization of customer acquisition efforts.

Key Responsibilities

• Design and implement measurement strategies for acquisition campaigns and landing pages
• Build real-time monitoring frameworks to track campaign performance
• Analyze campaign effectiveness and provide actionable insights to improve customer acquisition efficiency

Required Qualifications

• 5-7 years of experience in marketing analytics or a related field
• Strong expertise in marketing measurement and experimental design
• Proficiency in SQL and experience with digital analytics platforms
• Experience building dashboards in BI tools such as Power BI or Tableau
• Hands-on approach with the ability to translate analyses into actionable recommendations