Marketing Analytics Manager

Job Summary

A company is looking for a Marketing Analytics Manager to lead analytics and measurement efforts.

Key Responsibilities

• Act as a subject matter expert on marketing analytics across various channels
• Build forecasting and pacing models to provide insights into performance
• Collaborate with cross-functional teams to ensure smooth operations and clean data infrastructure

Required Qualifications

• Bachelor's degree in a STEM or quantitative discipline preferred
• 6+ years of experience in marketing analytics
• Familiarity with MMM methodologies and incrementality testing
• Deep expertise in SQL and analytics platforms like Tableau or Looker
• Advanced Excel capabilities for constructing complex models and forecasts