Marketing Analytics Manager

Job Summary

A company is looking for a Marketing Analytics Manager to oversee measurement infrastructure for growth decisions.

Key Responsibilities

• Manage cross-functional projects between performance marketing and the data team, ensuring clear communication and timely delivery
• Maintain and enhance the internal attribution model to accurately reflect patient acquisition journeys and provide actionable insights
• Design and implement incrementality measurement frameworks and holdout testing to validate channel contributions

Required Qualifications

• 6+ years of experience in marketing analytics or a related quantitative field
• Strong knowledge of incrementality testing and holdout methodology
• Proficiency in data interpretation and reporting, with experience in building or maintaining attribution models
• Familiarity with Marketing Mix Model (MMM) concepts and experience in a related environment
• Proficiency in SQL; knowledge of Python or R is a strong plus