Marketing Analytics Manager

Job Summary

Owning the marketing infrastructure and analytics for a next-generation crypto casino and sportsbook, the remote Marketing Analytics Manager will manage analytics setup, implement tracking across channels, and analyze performance metrics to drive strategic marketing decisions.

Key responsibilities

• Own the setup and management of analytics and tracking across all marketing channels
• Analyze PPC, paid media, affiliate, and influencer performance to identify growth drivers and areas for improvement
• Collaborate with leadership and external teams to ensure accurate tracking, measurement, and optimization of marketing initiatives

Required qualifications

• 3-6+ years of experience in marketing analytics, marketing operations, or growth analytics
• Experience in iGaming or crypto industries
• Strong understanding of marketing channels and performance metrics
• Deep experience with analytics tools, such as Google Analytics
• Proactive and comfortable in a fast-paced startup environment