Marketing Analytics Manager

Job Summary

Serving as the analytical engine for the marketing organization, the full-time remote Marketing Analytics Manager will own the measurement framework, build dashboards, and translate complex data into actionable insights for leadership decision-making.

Key Responsibilities

• Own marketing funnel metrics and performance standards, defining consistent definitions for MQLs, pipeline contribution, and channel ROI
• Build and maintain dashboards across HubSpot, Salesforce, and BI tools, automating reports to enhance visibility and reduce manual overhead
• Proactively surface performance trends and develop executive-level reporting that translates marketing performance into clear narratives for leadership

Required Qualifications

• 5+ years of experience in marketing analytics or performance insights, preferably in a B2B SaaS environment
• Strong understanding of marketing tech stacks and data flow, with the ability to troubleshoot issues
• Proficiency in BI tools and experience building dashboards from scratch
• Ability to translate complex analyses into clear narratives and recommendations for non-technical audiences
• Fluency with AI tools for data analysis and reporting, leveraging them to enhance work quality