Marketing Analytics Manager
Job Summary
Owning the measurement and analysis of marketing performance, the full-time Manager, Marketing Analytics & Performance Optimization will enhance campaign effectiveness and drive revenue growth while working in a hybrid environment based in Atlanta, Georgia.
Key responsibilities
- Manage marketing performance measurement across various campaigns, channels, and segments
- Define and maintain marketing KPIs, attribution logic, and reporting standards
- Analyze funnel performance and develop optimization plans based on data findings
Required qualifications
- Bachelor's degree in marketing, business, analytics, statistics, economics, or a related field
- 5-8 years of experience in marketing analytics or related fields
- Strong understanding of B2B marketing performance and funnel stages
- Advanced proficiency in Excel and experience with BI tools like Power BI or Tableau
- Experience with CRM and marketing automation platforms, ideally HubSpot or Microsoft Dynamics 365
Complete Job Description
The complete job description is available to members. Premium membership includes:
Full access to 44,563 remote jobs from human-vetted companies, updated daily
Resume Builder - AI-powered tool to craft, enhance, and tailor your resume to a specific job
Twice-monthly live group coaching and the full Remote Career Center
20% member discount on Career Services
Backed by a 30-day money-back guarantee
Company Company Name
Headquarters Headquarters
Founded Founded
Website
The company description is available to members. Go Premium for full access to every job and company profile in our remote jobs database, backed by a 30-day money-back guarantee.
