Marketing Analytics Principal

Job Summary

A company is looking for a Principal, Marketing Advanced Analytics - Acquisition Analyst.

Key Responsibilities:

• Lead the analytics strategy for new subscriber acquisition across all channels
• Design advanced measurement methodologies and establish standards for experimentation
• Integrate AI and machine learning into acquisition decision-making and audience targeting

Qualifications:

• 5 - 7 years of experience in marketing analytics, data science, or related fields
• Expertise in acquisition analytics, media performance measurement, and predictive modeling
• Proficiency in Python, SQL, and modern marketing analytics environments
• Experience deploying models into production and enabling automated decision systems
• Advanced degree in Statistics, Data Science, Economics, Engineering, or related field preferred