Marketing Analytics Senior Manager

Job Summary

A company is looking for a Marketing Analytics Senior Manager to support the Enterprise Marketing department and enhance digital marketing analytics practices.

Key Responsibilities

• Collaborate with digital channel managers to analyze marketing goals and performance
• Lead weekly reviews of pipeline health and identify trends impacting growth
• Manage reporting processes and develop actionable insights from ad-hoc analyses

Required Qualifications

• Bachelor's Degree in Business, Marketing, Analytics, or related field
• 5 years of Marketing Analytics experience
• 3 years of experience with Google Analytics
• Experience managing complex multi-channel reporting
• Deep expertise with Google Analytics and Google Tag Manager