Marketing Analytics Senior Manager

Job Summary

A company is looking for a Marketing Analytics Senior Manager to provide analytics support for digital marketing across multiple lines of business.

Key Responsibilities

• Conduct regular meetings with digital channel managers to align on marketing goals and perform analyses
• Manage reporting processes and triage analytics requests to ensure efficient workflow and prioritization
• Lead the development of automated dashboards and actionable insights to optimize marketing channel performance

Required Qualifications

• Bachelor's Degree in Business, Marketing, Analytics, or related field, or 5 additional years of relevant experience
• 5 years of experience in Marketing Analytics or a related area
• 3 years of experience with Google Analytics, Google Tag Manager, and paid channel measurement
• 1 year of people leadership experience
• Demonstrated success in managing complex multi-channel reporting