Marketing Analytics Specialist

Job Summary

A company is looking for a Marketing Analytics Specialist to provide reporting, dashboard development, and performance insights for the B2B Marketing organization.

Key Responsibilities

• Measure multi-channel campaign performance and provide insights to improve future campaigns
• Build and maintain dashboards in Salesforce and other analytics tools to track funnel performance
• Own the reporting lifecycle, producing regular reports that highlight key trends and business implications

Required Qualifications

• 3+ years of experience in marketing analytics or related B2B analytics role
• Experience building dashboards in Salesforce, Power BI, Tableau, or similar tools
• High proficiency in MS Excel, including lookups and pivot tables
• Strong understanding of digital marketing and multi-channel measurement
• Experience with CRM/MAP platforms such as Salesforce and Pardot/Account Engagement