Marketing Analytics Specialist

Job Summary

Working remotely as an independent contractor, the Marketing Analytics Implementation Specialist will manage attribution architecture, cross-platform tracking, and data flow automation to ensure accurate marketing measurement and reporting for a US-based team.

Key responsibilities

• Maintain and evolve a multi-touch attribution framework across various marketing channels and ensure alignment with real-world activity
• Configure and troubleshoot cross-platform tracking, including GA4 and ad platforms, to ensure reliable data capture and reporting
• Develop and maintain automation pipelines for lead source tracking and data synchronization between CRMs and advertising platforms

Required qualifications

• Strong English communication skills with substantial overlap with US Central or Eastern Time business hours
• Experience with multi-touch attribution frameworks and cross-platform tracking tools
• Proficiency in using APIs and automation tools like Zapier for data integration
• Technical knowledge of GA4, CRM systems, and call tracking solutions
• Ability to work independently and manage priorities in a remote environment