Marketing Automation Analyst

Job Summary

A company is looking for a Marketing Automation Analyst to support email marketing initiatives and optimize performance using Salesforce Marketing Cloud.

Key Responsibilities

• Independently create and deploy medium to high-complexity email campaigns in Salesforce Marketing Cloud (SFMC)
• Monitor, report on, and analyze email performance for low to medium complexity accounts
• Collaborate with cross-functional teams to ensure alignment of email marketing with broader marketing strategies

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 2-4 years of hands-on experience in email marketing, preferably in an agency setting
• Strong knowledge and proficiency in Salesforce Marketing Cloud (SFMC)
• Experience with HTML/CSS for email formatting and coding
• Familiarity with marketing automation best practices and compliance, such as CAN-SPAM