Marketing Automation Lead

Job Summary

A company is looking for a Regional Marketing Automation Lead for the Americas.

Key Responsibilities

• Execute and optimize marketing automation campaigns and strategies across the Americas region
• Maintain regional KPI dashboards, ensuring data accuracy and timely reporting for performance analysis
• Collaborate with various stakeholders to ensure compliance with data privacy regulations and effective campaign management

Required Qualifications

• Minimum 2 years of experience in marketing automation, demand generation, or digital marketing in a B2B environment
• Bachelor's degree in Marketing, Business, or a relevant field
• Proficiency in Salesforce Marketing Cloud Engagement or comparable marketing automation platforms
• Experience with CRM systems, preferably Salesforce Sales Cloud
• Analytical mindset with the ability to interpret data and build performance dashboards