Marketing Automation Manager

Job Summary

A company is looking for a Marketing Automation Manager, Push & In App.

Key Responsibilities

• Design, implement, and manage customer journeys aligned with product goals and campaign strategies
• Collaborate with global stakeholders for campaign planning and management
• Monitor and analyze campaign performance, addressing technical or execution issues

Required Qualifications

• 5-7 years of experience in lifecycle marketing focused on user acquisition and engagement
• Hands-on experience with customer engagement platforms such as Salesforce Marketing Cloud, Braze, or Oracle Responsys
• Strong analytical mindset with experience in data-driven decision-making; SQL proficiency is a plus
• Self-starter with a creative and solution-oriented approach
• Strong team player with an understanding of marketing and product initiatives