Marketing Automation Manager

Job Summary

A company is looking for a Marketing Automation Manager to transform marketing strategies into effective automated campaigns.

Key Responsibilities

• Support the development and execution of marketing automation campaigns to drive awareness, engagement, and lead nurturing
• Manage day-to-day operations of the marketing automation platform, ensuring efficient workflows and campaign delivery across digital channels
• Monitor, analyze, and report on campaign performance to identify opportunities for improvement

Key Requirements

• Bachelor's degree in marketing, Communications, Business, or a related field; a master's degree or certification in Marketing Automation or Digital Marketing is a plus
• Experience using a marketing automation platform such as Marketo (or similar)
• Working knowledge of Salesforce CRM (SFDC) and basic HTML/CSS for email customization
• Strong understanding of digital marketing principles, customer journeys, and campaign metrics
• Familiarity with data-driven marketing, testing methodologies, and reporting tools