Marketing Automation Manager

Job Summary

A company is looking for a Senior Marketing Automation Manager to oversee the strategy and execution of marketing automation initiatives.

Key Responsibilities

• Lead the strategy for email communications and lifecycle marketing, collaborating with cross-functional teams
• Design and implement multi-channel nurture programs and manage automated workflows in HubSpot
• Establish testing frameworks and optimize campaigns based on performance insights and audience engagement

Required Qualifications

• 5+ years of experience with HubSpot Marketing Hub, preferably at the enterprise level
• Proven success in developing email communication strategies and high-performing nurture programs
• Expertise in segmentation, personalization, and audience management
• Experience with AI-driven tools for predictive scoring and campaign optimization
• Hands-on knowledge of HTML/CSS for email and landing page optimization