Marketing Automation Manager

Job Summary

A company is looking for a Marketing Automation Platform Manager to oversee campaign development and customer engagement strategies.

Key Responsibilities

• Develop and implement marketing campaigns in collaboration with graphic designers and copywriters
• Collect and analyze customer data to optimize campaign performance
• Run A/B tests and collaborate with other departments to enhance customer experience

Required Qualifications

• 2-3 years of experience with marketing automation platforms, preferably Active Campaign
• Bachelor's degree in marketing or a related field
• 2+ years of experience in a corporate environment
• Strong analytical skills for data-driven decision making
• Comfortable with technology and adept at managing projects