Marketing Automation Manager

Job Summary

A company is looking for a Marketing Automation Manager, Salesforce.

Key Responsibilities

• Build, launch, and optimize email marketing campaigns, including setup, testing, deployment, tracking, and reporting
• Develop audience segmentation using various data points and design lead nurturing workflows to enhance engagement and conversion
• Analyze performance data to provide actionable insights and collaborate with internal and external teams for high-quality campaign delivery

Required Qualifications

• Bachelor's degree in a quantitative or analytical field preferred
• 3+ years of hands-on experience in marketing automation or lifecycle marketing
• Strong experience with Salesforce Marketing Cloud and/or Marketing Cloud Account Engagement (Pardot)
• Experience with email marketing best practices, compliance, and performance metrics
• Familiarity with A/B testing and data analysis for campaign optimization