Marketing Automation Manager

Job Summary

A company is looking for a Marketing Automation Manager to design, implement, and optimize automated marketing campaigns focused on email marketing and CRM integration.

Key Responsibilities

• Develop, implement, and manage marketing automation workflows across multiple channels
• Optimize email campaigns for engagement, conversions, and deliverability
• Analyze campaign performance and provide actionable insights

Required Qualifications

• Proficiency with marketing automation platforms (Salesforce Marketing Cloud, Pardot)
• 5+ years of experience in email marketing, preferably in B2B SaaS
• Strong understanding of CRM systems and lead management (Salesforce)
• Experience with email marketing strategy and A/B testing
• Strong knowledge of email best practices, audience segmentation, and deliverability optimization