Marketing Automation Manager

Job Summary

A company is looking for a Marketing Automation Manager who understands lifecycle marketing and can optimize automated systems to enhance engagement and retention.

Key Responsibilities

• Build, manage, and optimize automated lifecycle journeys across Email, WhatsApp, and SMS
• Audit existing flows and resolve issues related to logic, overlaps, and delays
• Analyze user behavior data and design lead scoring models to improve engagement and retention

Required Qualifications

• 5-6 years of experience in marketing automation, lifecycle marketing, or CRM roles
• Proven experience in lifecycle strategy, segmentation, and automation logic
• Hands-on experience with ActiveCampaign, HubSpot, Pardot, or Klaviyo
• Strong experience in building scalable automation systems and managing CRM data hygiene
• Comfortable working in a fully remote environment